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A letter from Lorrie King, Co-Founder and CEO of Caire Beauty
Caire Beauty, the New York skincare brand Celeste Lee and I founded in 2020 for women in perimenopause and menopause, is now on QVC every month. You can find our Theorem Serum Boost on QVC, and the full line is always at cairebeauty.com.
I am still a little in shock about that, and I want to tell you why it matters, because it is not really about television.
Caire started with my mom, Arlene.
She was a petite, gutsy Chinese American woman from Kahuku, Hawaii, who met my father at Columbia and raised us in East Orange, New Jersey. She was also the first person who saw something in me that I could not see. When I was at Howard, she was the one who asked, why don’t you go into marketing.
Years later I sat with her through stage 4 pancreatic cancer. The chemotherapy took a toll on her skin: significant dryness, flaking, overall deterioration. And here I was, a woman with a whole career in beauty, finding that everything I could reach only sat on the surface.
Skin isn’t superficial. It’s part of how we hold onto ourselves.
That sentence is the reason this company exists.
My co-founder Celeste Lee and I built Caire for skin that is changing because hormones are changing. When estrogen declines, skin thins, loses hydration and loses firmness. That is not a feeling. It is measurable, and almost nothing on the shelf was built for it.
The hard part was never the science. The hard part is reaching the woman who has been told for thirty years that what is happening to her face is just aging, and who has quietly decided it is her fault.
QVC puts me in front of her, live, with time to actually explain it. No small square. No fifteen seconds. A real conversation, the kind you would have with a friend who happens to know the chemistry.
Every month now.
To everyone who has watched, called in, ordered, or texted a friend to say turn on channel whatever: thank you, thank you, thank you. This happened because of you.
We announce every air date on our Instagram and to our email list, so come say hi when we're live.
And tell me what you want me to cover next time. Email us at care@cairebeauty.com or reply to our email. I read every message.
- Lorrie
Lorrie King is Co-Founder and CEO of Caire Beauty, Skincare for Grownups. She spent more than twenty-five years building beauty brands at Boots, John Frieda, Unilever, Coty and SiO Beauty before co-founding Caire with Celeste Lee in New York in 2020.
You can buy Caire Beauty at cairebeauty.com, QVC, Ulta Beauty, Nordstrom and Amazon. The full collection, including sets and Subscribe & Save, is at cairebeauty.com, and our store locator lists every retailer.
Yes. Caire Beauty is on QVC every month, with co-founder Lorrie King presenting live. Each air date is announced on Caire's Instagram and email list ahead of the show.
Caire Beauty sells Theorem Serum Boost 1 oz (QVC item A717111) on QVC. It's an all-in-one serum for the face and around the eyes, formulated for peri- to post-menopausal skin with the GF-1 Peptide and three molecular weights of hyaluronic acid. Theorem Serum Boost is also available at cairebeauty.com.
Lorrie King and Celeste Lee founded Caire Beauty in New York in 2020. The brand makes skincare for women whose skin is changing with perimenopause and menopause. Meet the founders.
Insurance. Finance. A makeup counter. A jewelry business. Then beauty. Then Caire.
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