CoFounder Celeste Lee Explains Why Fermentation is Great for Skincare

We ferment our Caire skincare formula for two reasons. It makes it more potent, and much more absorbable through the skin. And the way it does that, it makes all the molecules of our active hyaluronic acid that much smaller. And when it's smaller, it can penetrate the skin getting inside. Or it can talk to the skin and infuse the skin with building power. So we're building your skin health backup.  That's Caire for you, and to healthier skin from the inside.